Celebrity IP Licensing in the Cannabis Industry

Horst Legal CounselCannabis Celebrity, IP

  Since cannabis has become legalized in many states, celebrities have been endorsing their own brands. Celebrities such as Tommy Chong, Bob Marley, Snoop Dogg, and many others have been licensing their brand to cannabis businesses as well as promoting the products. It can be a mutually beneficial relationship. As it often does, however, the presence of cannabis creates unique …